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What I Hate About Market Research…
… is when the research stifles common sense and kills discussion. And I think that happens a lot. For example: Say you did a focus group on packaging colors. The focus group liked the green package,...
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Asking Your Opinion on Storefront Social Media and Loyalty Programs
Are you a store owner in the U.S.? Do you know one? I want your opinion on a few things. I’m working up some data on small stores and payment plans and local loyalty programs for some friends of mine....
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